Amina Muaddi- Women

Amina Muaddi is a luxury footwear brand founded by Jordanian-Romanian designer Amina Muaddi in 2018. Known for its glamorous, statement-making heels, the brand combines modern elegance with a playful edge. Amina Muaddi’s signature designs feature sculptural, geometric heels, luxurious materials, and bold embellishments like crystals and satin. Her shoes, including the iconic Begum and Gilda styles, have become favorites among celebrities and fashion influencers for their high-fashion appeal and unparalleled craftsmanship. The brand is celebrated for empowering women through its unique blend of sophistication and boldness.

SERO is on mission for YOU

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About Sero

Welcome to Sero, where luxury meets accessibility. Founded in October 2024 and officially launched in January 2025, Sero is an exclusive e-commerce platform specializing in designer ready-to-wear and accessories.

Our mission is simple: to bring the world’s most coveted luxury brands directly to Albania, ensuring customers have access to authentic, high-quality pieces at official retail prices. By partnering with renowned Italian distributors, we guarantee a curated selection of premium products that reflect timeless style and exceptional craftsmanship.

Sero represents a new era of luxury shopping in Albania. Backed by a passionate team and trusted investors, we are committed to delivering an unparalleled shopping experience—one that combines convenience, authenticity, and the elegance that defines designer fashion.

Discover the world of Sero, where every piece tells a story of sophistication and excellence.

Customer Support

Our customer support team is dedicated to providing you with exceptional service. Whether you have a question about a product, need assistance with your order, or want advice on your next purchase, our team is here to help. You can reach us via email, live chat, or phone. We’re committed to making your shopping experience effortless and enjoyable.