Prada - Men

Born as Prada Brothers in 1913 in Galleria Vittorio Emanuele II in Milan. The brand became one of the most important in luxury fashion sector. Today Prada managed by the granddaughter of the founder Miuccia Prada that with her approach was capable of revolutionizing the brand and making it one of the most known in the world. Ambassador of the prestigious tradition and Made in Italy culture, in every collection Prada is capable of launching new trends balancing great aesthetic taste and style.

SERO is on mission for YOU

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About Sero

Welcome to Sero, where luxury meets accessibility. Founded in October 2024 and officially launched in January 2025, Sero is an exclusive e-commerce platform specializing in designer ready-to-wear and accessories.

Our mission is simple: to bring the world’s most coveted luxury brands directly to Albania, ensuring customers have access to authentic, high-quality pieces at official retail prices. By partnering with renowned Italian distributors, we guarantee a curated selection of premium products that reflect timeless style and exceptional craftsmanship.

Sero represents a new era of luxury shopping in Albania. Backed by a passionate team and trusted investors, we are committed to delivering an unparalleled shopping experience—one that combines convenience, authenticity, and the elegance that defines designer fashion.

Discover the world of Sero, where every piece tells a story of sophistication and excellence.

Customer Support

Our customer support team is dedicated to providing you with exceptional service. Whether you have a question about a product, need assistance with your order, or want advice on your next purchase, our team is here to help. You can reach us via email, live chat, or phone. We’re committed to making your shopping experience effortless and enjoyable.