Aya Muse - Women

Designed in the heart of Los Angeles, Aya Muse is created by women for women. Aya is derived from a Japanese term meaning colorful and muse is rooted in the Greek word for inspiration. Quite literally, the brand represents colorful inspiration, and this is the philosophy that is embodied in each avant garde collection of pieces that are missing from the current market, the ultimate opportunity for wearers to feel like a slightly cooler version of themselves. Never restricted by fads and short-lived trends, Aya Muse designs pieces which deconstruct the status quo, closing the gap between everything you want to wear and the vintage pieces you wish you still had. 

SERO is on mission for YOU

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About Sero

Welcome to Sero, where luxury meets accessibility. Founded in October 2024 and officially launched in January 2025, Sero is an exclusive e-commerce platform specializing in designer ready-to-wear and accessories.

Our mission is simple: to bring the world’s most coveted luxury brands directly to Albania, ensuring customers have access to authentic, high-quality pieces at official retail prices. By partnering with renowned Italian distributors, we guarantee a curated selection of premium products that reflect timeless style and exceptional craftsmanship.

Sero represents a new era of luxury shopping in Albania. Backed by a passionate team and trusted investors, we are committed to delivering an unparalleled shopping experience—one that combines convenience, authenticity, and the elegance that defines designer fashion.

Discover the world of Sero, where every piece tells a story of sophistication and excellence.

Customer Support

Our customer support team is dedicated to providing you with exceptional service. Whether you have a question about a product, need assistance with your order, or want advice on your next purchase, our team is here to help. You can reach us via email, live chat, or phone. We’re committed to making your shopping experience effortless and enjoyable.