PUCCI- Women

Emilio Pucci, founded by Italian designer Marchese Emilio Pucci in 1947, is renowned for its vibrant prints and innovative use of stretch fabrics. The brand gained prominence with its sleek ski designs and expanded into haute couture, introducing colorful, boldly patterned silk scarves and dresses. After Pucci's death in 1992, his daughter, Laudomia Pucci, continued the legacy, and in 2000, LVMH acquired a majority stake, further elevating the brand's global presence. In 2021, Camille Miceli was appointed as creative director, revitalizing Pucci's heritage by returning to hand-drawn prints and implementing a "see now, buy now" strategy. Under her direction, the brand emphasizes accessible luxury and inclusivity, aiming to resonate emotionally across all seasons. Pucci's designs continue to captivate celebrities, with Beyoncé recently donning a $5,000 Pucci ensemble during a casual outing in Brooklyn.

SERO is on mission for YOU

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About Sero

Welcome to Sero, where luxury meets accessibility. Founded in October 2024 and officially launched in January 2025, Sero is an exclusive e-commerce platform specializing in designer ready-to-wear and accessories.

Our mission is simple: to bring the world’s most coveted luxury brands directly to Albania, ensuring customers have access to authentic, high-quality pieces at official retail prices. By partnering with renowned Italian distributors, we guarantee a curated selection of premium products that reflect timeless style and exceptional craftsmanship.

Sero represents a new era of luxury shopping in Albania. Backed by a passionate team and trusted investors, we are committed to delivering an unparalleled shopping experience—one that combines convenience, authenticity, and the elegance that defines designer fashion.

Discover the world of Sero, where every piece tells a story of sophistication and excellence.

Customer Support

Our customer support team is dedicated to providing you with exceptional service. Whether you have a question about a product, need assistance with your order, or want advice on your next purchase, our team is here to help. You can reach us via email, live chat, or phone. We’re committed to making your shopping experience effortless and enjoyable.